42 Rules for Growing Enterprise Revenue. Go-to-Market Strategies that Increase Your Relevance to B2B Customers

42 Rules for Growing Enterprise Revenue. Go-to-Market Strategies that Increase Your Relevance to B2B Customers



https://CourseBoat.com

English | 2014 | 138 Pages | ISBN: 1607730014 | EPUB | 2 MB

Customer relevance is at the core of any successful revenue growth strategy. 42 Rules for Growing Enterprise Revenue is for companies that want to matter more to the business customers and markets that represent the greatest opportunities for growth. These proven, cross-functional initiatives allow business leaders to identify and understand customers' context for purchases, and prove their companies' value in ways that are relevant within that context. Shirman combines years of experience taking enterprise products to market and interviews with business leaders at Cisco, EMC, Adobe, VMware, Citrix, and others to distill actionable strategies for B2B vendors to drive sustainable customer relevance and revenue growth.

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